About the author

As a creative strategist at a strategic branding agency, I've been working in recruitment marketing since 2009. I develop strategies and campaigns that help organizations tell their story as an employer. Over the years, I've learned what works and what doesn't - through developing, testing, and especially through making mistakes. I'm happy to share this knowledge with you. This way, I help you build an employer brand that attracts the people who fit with you.

Erik Meijerink